The Montreal Public Markets are comprised of fifteen markets scattered across the city of Montreal. Their mission primarily consists of making fresh and local produce accessible for the average person living in the city.

If they were to sell seeds, what would the packaging look like? The objective of this project was to design seed packaging with a twist. Something new and interesting, while remaining eco-friendly and sustainable.

It all comes down to the folding. A simple sheet of paper turns into an envelope. And the beauty lies in its ability to be completely deconstructed. The seeds are held together inside a simple packet to ensure none go flying while you open the envelope. And all the materials used can be recycled.

A set of graphic and abstracted illustrations were developed for the seed packaging. Those, along with the visual identity of the seed packaging, can easily be adapted for product packaging.

Which brings us to the Countryside Dawn Kit. A scented candle, some loose tea, and a jar of fresh honey. The perfect way to start a cozy Sunday morning.